CFW Careers is a women-owned and operated talent advisory firm providing Executive Coaching, Executive Search, and Corporate Services (Coaching, Career Pathing, Outplacement). For employers, we address all aspects of the talent continuum—from hiring to retaining, engaging, and transitioning. For individuals, we seek to develop and optimize their professional potential.
At CFW Careers, we understand the significance of a well-crafted talent strategy for companies to achieve success. Our work focuses on three key pillars:
- Executive Search: We specialize in placing senior-level revenue-driving professionals in various domains, including SaaS/Tech, Digital Media, Business Insights, both individual contributors, and leadership roles.
- Career Coaching: We offer personalized 1:1 Career Transition and Executive Coaching services, along with a self-guided online Career Transition Coaching program.
- Corporate Engagement: Our services include Internal Career Pathing programs and Outplacement services, tailored to retain and develop talent within the company during transition.
Why work with us
Our clients often find that our approach:
- Saves time: We meticulously assess candidates, ensuring only the most qualified individuals move forward, resulting in an impressive interview-to-hire ratio of 4:1.
- Facilitates cohesive team-building within commercial teams.
- Increases retention rates.
Our process is designed to set everyone up for success, but beyond process, partnership with hiring managers is essential to a successful talent process. As a result, when working with CFW Careers you can expect:
- An in-depth search launch
- Detailed, specific candidate submissions with clear reasons we are submitting the individual for review and interview.
- A diverse slate Transparency, professionalism, integrity, and respect for all candidates and clients
We expect our clients to partner with us and encourage them to give us:
- Timely feedback following interviews
- An open-minded approach to our feedback
- Close collaboration on job briefs, offer negotiations, and candidate reviews.
Our Career Coaching Programs are shaped and led by CFW Co-Owners, Rachel Fagnant-Fassler and Cynnie King, whose diverse professional and educational backgrounds converged over a decade ago in the recruiting and talent consulting field at CFW Careers. CFW Careers' coaching programs are rooted in the belief that everyone has several paths they could take, each resulting in career satisfaction, and that belief in possibility and flexibility guides our work with individuals.



